Paid MediaSocial Media Featured Expertise: How To Get The Most From Meta’s Special Ad Category With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…AcronymApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…AcronymApril 17, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…AcronymApril 10, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…AcronymMarch 28, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…AcronymJanuary 30, 2023
OptimizationPaid MediaUX / CRO Google Optimize Sunsets in September – What You Need to Know Perhaps one of the biggest setbacks for testing marketers is the loss of a free…AcronymJanuary 25, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…AcronymJanuary 24, 2023
Paid MediaSocial Media TikTok Overtakes Google In Travel Discovery TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced…AcronymJanuary 23, 2023